Blog

Lots of surveys are mobile compatible, but given the popularity of smartphones should we start designing surveys primarily for mobile devices instead of computers?

We think the answer to that is a...

Can you believe summer's almost over? Time is absolutely flying by and it's easy to miss great marketing content. Don't worry - we've got your back. Here's our selection of the most...

One of the niche areas of research I really enjoy working in is that of UX design. Measuring and improving the user experience is fascinating. It involves serious qualitative research as well as...

One of the best techniques for gaining rich insight about a brand, product, service or website is to engage in conversation with the audience. Whether you're conducting and moderating focus groups,...

Compared to elsewhere in the nation, we're pretty spoiled when it comes to real-estate prices. Regardless, buying a home is probably the single-most expensive purchase we'll ever make in our lives....

The evolution of language is fascinating - none more so than slang. Just like wearable fashion, the popularity and use of slang words are highly subject to moments in time. One of my favorite data...

We've conducted marketing research and usability/UX projects in many industries and practice areas.  

Look at this guy. This is Stew, and he's a marketing research machine. In fact, he has been a full-time marketing researcher for exactly 10 years today!

There’s a lot of information out there and it’s easy to skip the good stuff. Since we’re in the heat of summer, we’ve pulled out the five most attention-grabbing summer-related articles we’ve posted...

There's a lot of excitement about the August 21 solar eclipse, and for good reason! If you're in the States, it's the first one to traverse east to west coast in nearly a century. But, wouldn't it be...