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10.27.2017

Red Herrings and the Online Survey Experience

Recently we told you about the power of using red herring, or trick questions, to ensure data quality. In the spirit of Halloween, we’re now going to tell you how you can use these trick questions to

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10.20.2017

Survey Design: Rethink Your Grid

As we shared in a recent blog post, it’s no longer good enough just to ensure that your online surveys are mobile compatible. They must be designed with mobile first mentality. That involves...

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10.13.2017

Usability Labs: The Do's and Don'ts of Understanding UX

An excellent tool for understanding the user experience is the humble usability lab. This exploratory technique has deep roots in qualitative research and, when conducted correctly, can provide a...

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10.05.2017

Online Surveys - Mobile Compatible or Mobile First?

Lots of surveys are mobile compatible, but given the popularity of smartphones should we start designing surveys primarily for mobile devices instead of computers?

We think the answer to that is a...

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