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07.06.2020

The Zoom Focus Group: Part 2

Last month I spoke about the pros of my current favorite qualitative research methodology, the Zoom focus group. Despite my glowing praise, this style of focus group may not be for everyone, as...

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06.11.2020

The Zoom Focus Group

Last week we conducted 12 mini-groups in three days using the tech-darling of the lock-down, Zoom. I thought I'd put together a guide to the good, bad, and ugly of using Zoom to conduct research...

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05.06.2020

Survey Says: Americans Prefer Working Remotely

Office workers across America have adjusted to working remotely over the past two months. According to a recent study by IBM, many would prefer it to stay that way. In a survey of a mind-boggling...

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04.22.2020

Coronavirus - Americans Stocking Up on Pot

Sales of marijuana-related products were up by as much as 92.5% when residents of seven San Fransico Bay Area counties were ordered to shelter-in-place.

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04.17.2020

Some Oklahomans Don't Think COVID-19 is a Big Deal

For most of us, COVID-19 has changed our lives in a major way. We aren’t going out as much, we’re not getting together with friends and a lot of us are working from home for the first time ever....

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04.09.2020

How Oklahomans are Responding to COVID-19

COVID-19 has changed the way we live almost overnight. With so much information shared in the news, across social media, and from our elected leaders, it's easy to be overwhelmed and know which...

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03.19.2020

COVID-19: Data Resources

By now, we have all heard the phrase, “flatten the curve.” In fact, as of March 13th, the COVID-19 and #Coronavirus has been mentioned 2.1 billion times in the media, according to Google News...

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11.01.2019

The Great Likert Debate – Number of scale points (Part 1)

Likert scales, commonly known as rating scales, are a popular research tool used to measure attitudes, opinions, and feelings. They can have varying degrees of scale points, such as 5, 7, or 10,...

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07.01.2019

Marketing Research & Education

We've conducted many research projects within the education sector. We've had much fun working with middle schools, high schools, vocational and technical colleges, universities, and online...

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05.24.2019

A Lack of Vision is Ruining Your Research

Research, like any other business practice, needs a distinct vision to succeed. While you won't know what the data is going to tell you before the fact, you need to know what you're going to do...

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