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07.21.2021

A Statewide Conversation About Race

We have been working with Advancing Oklahoma on a landmark study that digs into how Oklahomans view the issue of race, and the impact this has on communities and workplaces. The results show,...

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07.02.2021

How Americans are Celebrating July 4th

The Fourth of July is a time for celebration, and as the country's reopening is in full throttle, we're curious about how Americans are planning to celebrate. Luckily for us, the National Retail...

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06.18.2021

What are People Doing for Father's Day

Father’s Day is this weekend and I wanted to see how people are celebrating the dads in their life this year! We did a similar blog post about Mother’s Day last month and you can check it out here...

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05.07.2021

What are People Doing for Mother's Day?

With Mother’s Day this weekend, I thought it would be fun to see how people are celebrating this year! The National Retail Federation has been conducting an annual Mother’s Day survey for almost...

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04.30.2021

Using Video to Find the Perfect Respondents

 

The adage, quality in quality out, is particularly true when it comes to qualitative research. Poorly recruited respondents will erode data quality, and as a result, any analysis and subsequent...

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04.22.2021

Actionable Research: Moving backward?

Helping our clients move forward (aka EVOLVE) is what we do. It's our namesake, after all! So you might be surprised to learn that while our end-game is to propel your marketing and branding...

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04.16.2021

A Look at COVID-19

It’s been over a year since COVID-19, quarantine, social distancing and masks changed everything; but we are finally seeing the light at the end of the tunnel! The vaccine is out and in many...

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04.02.2021

Consumer Spending Expected To Top The Charts This Easter

This weekend is Easter, a holiday typically celebrated among family and friends and full of candy, spring decor, annual traditions, and services. But how has the past year's pandemic impacted...

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03.23.2021

One Year Later - Americans are Cleaning More

It's been a whole year since our lives were upended by the pandemic. People everywhere had to quickly adapt to new routines, behaviors, and a new reality. While some changes were unwelcome and...

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11.25.2020

Thanksgiving Menu - Decided By Research

Tomorrow is Thanksgiving, a day to come together with family, friends, and loved ones (albeit virtually this year) to share a meal. There are obvious staples, such as turkey, stuffing, and pumpkin...

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