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Last month I spoke about the pros of my current favorite qualitative research methodology, the Zoom focus group. Despite my glowing praise, this style of focus group may not be for everyone, as...

Last week we conducted 12 mini-groups in three days using the tech-darling of the lock-down, Zoom. I thought I'd put together a guide to the good, bad, and ugly of using Zoom to conduct research...

Office workers across America have adjusted to working remotely over the past two months. According to a recent study by IBM, many would prefer it to stay that way. In a survey of a mind-boggling...

Sales of marijuana-related products were up by as much as 92.5% when residents of seven San Fransico Bay Area counties were ordered to shelter-in-place.

For most of us, COVID-19 has changed our lives in a major way. We aren’t going out as much, we’re not getting together with friends and a lot of us are working from home for the first time ever....

COVID-19 has changed the way we live almost overnight. With so much information shared in the news, across social media, and from our elected leaders, it's easy to be overwhelmed and know which...

By now, we have all heard the phrase, “flatten the curve.” In fact, as of March 13th, the COVID-19 and #Coronavirus has been mentioned 2.1 billion times in the media, according to Google News...

Likert scales, commonly known as rating scales, are a popular research tool used to measure attitudes, opinions, and feelings. They can have varying degrees of scale points, such as 5, 7, or 10,...

We've conducted many research projects within the education sector. We've had much fun working with middle schools, high schools, vocational and technical colleges, universities, and online...

Research, like any other business practice, needs a distinct vision to succeed. While you won't know what the data is going to tell you before the fact, you need to know what you're going to do...