Blog

At Evolve, we love all types of market research. One of our absolute favorite methodologies is the usability lab. In these labs, we observe people interacting with websites and apps to uncover...

Evolve's capabilities give you the confidence you are making the best possible decisions for your organization. We do this by providing a full range of research solutions, and we customize...

We’ve been dealing with the coronavirus pandemic for almost 7 months at this point. Just about every aspect of our lives has had to change to accommodate the safety measures that are recommended...

Peloton is widely known as the Cadillac of home exercise bikes. They have a fiercely loyal customer base and command a premium price tag. While they've been around for eight years, their marketing...

In a recent study we did among Oklahomans, we asked a few questions about COVID-19 and how it was affecting their lives. One interesting find was that 51% of people in Oklahoma do not know anyone...

Last month I spoke about the pros of my current favorite qualitative research methodology, the Zoom focus group. Despite my glowing praise, this style of focus group may not be for everyone, as...

Last week we conducted 12 mini-groups in three days using the tech-darling of the lock-down, Zoom. I thought I'd put together a guide to the good, bad, and ugly of using Zoom to conduct research...

Office workers across America have adjusted to working remotely over the past two months. According to a recent study by IBM, many would prefer it to stay that way. In a survey of a mind-boggling...

Sales of marijuana-related products were up by as much as 92.5% when residents of seven San Fransico Bay Area counties were ordered to shelter-in-place.

For most of us, COVID-19 has changed our lives in a major way. We aren’t going out as much, we’re not getting together with friends and a lot of us are working from home for the first time ever....