blog-slide-1.png

Blog

SUBSCRIBE

05.06.2020

Survey Says: Americans Prefer Working Remotely

Office workers across America have adjusted to working remotely over the past two months. According to a recent study by IBM, many would prefer it to stay that way. In a survey of a mind-boggling...

SEE MORE
04.22.2020

Coronavirus - Americans Stocking Up on Pot

Sales of marijuana-related products were up by as much as 92.5% when residents of seven San Fransico Bay Area counties were ordered to shelter-in-place.

SEE MORE
04.17.2020

Some Oklahomans Don't Think COVID-19 is a Big Deal

For most of us, COVID-19 has changed our lives in a major way. We aren’t going out as much, we’re not getting together with friends and a lot of us are working from home for the first time ever....

SEE MORE
04.09.2020

How Oklahomans are Responding to COVID-19

COVID-19 has changed the way we live almost overnight. With so much information shared in the news, across social media, and from our elected leaders, it's easy to be overwhelmed and know which...

SEE MORE
03.19.2020

COVID-19: Data Resources

By now, we have all heard the phrase, “flatten the curve.” In fact, as of March 13th, the COVID-19 and #Coronavirus has been mentioned 2.1 billion times in the media, according to Google News...

SEE MORE
11.01.2019

The Great Likert Debate – Number of scale points (Part 1)

Likert scales, commonly known as rating scales, are a popular research tool used to measure attitudes, opinions, and feelings. They can have varying degrees of scale points, such as 5, 7, or 10,...

SEE MORE
07.01.2019

Marketing Research & Education

We've conducted many research projects within the education sector. We've had much fun working with middle schools, high schools, vocational and technical colleges, universities, and online...

SEE MORE
05.24.2019

A Lack of Vision is Ruining Your Research

Research, like any other business practice, needs a distinct vision to succeed. While you won't know what the data is going to tell you before the fact, you need to know what you're going to do...

SEE MORE
05.17.2019

Obtain better data with open-ended questions

Asking open-ended questions in your online surveys is a good idea for many reasons. Ultimately, they allow people to respond in their own words, providing color and richness to the data that helps...

SEE MORE
04.02.2019

When Big Data Meets Big Beer

A few weeks ago, Anheuser-Busch InBev quietly purchased the user-driven beer review platform, RateBeer. This acquisition gives the world's largest brewer access to massive amounts of data from...

SEE MORE