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MaxDiff, also known as "best-worst scaling," is hands down one of the coolest quantitative research techniques out there. At its core, MaxDiff is all about measuring the relative importance of...

Marketing research plays a crucial role in brand building and differentiation. We have highlighted some of the key benefits of conducting marketing research for your brand below.

In the domain of marketing, it's the voice of data that whispers the secrets to success. However, without the right translation, its profound insights often remain hidden beneath the starkness of...

Focus groups are a staple research methodology - they’re a visceral qualitative technique that can reveal an abundance of deep insights that can be the foundation of marketing campaigns and customer...

In the fast-paced world of advertising and public health marketing, insights are invaluable and often needed "yesterday." Understanding audience preferences, behaviors, and trends is crucial to...

Unleashing your target audience's secrets is essential in the fast-paced business world. Consumer segmentation is a key strategy in market research, involving the division of a broad market into...

Consumer segmentation and customer segmentation are terms often used interchangeably, but they can have slightly different meanings depending on the context. However, in many cases, they are used...

As humans, we all strive for happiness and good health. We want the same for our loved ones and ourselves. However, achieving this can be challenging in a world filled with stressors and obstacles...

Virtual focus groups are transforming market research by breaking geographical barriers and offering unparalleled flexibility. This shift is cost and time-efficient, enhances participant comfort and...

Why should we hire you? It’s a question that any firm providing professional services is bound to hear, and it’s no exception for market research firms like ours. A quick Google search will bring...