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03.19.2020

COVID-19: Data Resources

By now, we have all heard the phrase, “flatten the curve.” In fact, as of March 13th, the COVID-19 and #Coronavirus has been mentioned 2.1 billion times in the media, according to Google News...

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11.01.2019

The Great Likert Debate – Number of scale points (Part 1)

Likert scales, commonly known as rating scales, are a popular research tool used to measure attitudes, opinions, and feelings. They can have varying degrees of scale points, such as 5, 7, or 10,...

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07.01.2019

Marketing Research & Education

We've conducted many research projects within the education sector. We've had much fun working with middle schools, high schools, vocational and technical colleges, universities, and online...

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05.24.2019

A Lack of Vision is Ruining Your Research

Research, like any other business practice, needs a distinct vision to succeed. While you won't know what the data is going to tell you before the fact, you need to know what you're going to do...

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05.17.2019

Obtain better data with open-ended questions

Asking open-ended questions in your online surveys is a good idea for many reasons. Ultimately, they allow people to respond in their own words, providing color and richness to the data that helps...

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04.02.2019

When Big Data Meets Big Beer

A few weeks ago, Anheuser-Busch InBev quietly purchased the user-driven beer review platform, RateBeer. This acquisition gives the world's largest brewer access to massive amounts of data from...

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03.25.2019

Why Does Netflix Keep Cancelling Shows?

 

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03.22.2018

Research: Nearly One Fifth of Oklahomans Without Health Insurance 

In a recent market research study we conducted across Oklahoma, we found seventeen percent of our survey-takers to be uninsured.
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02.14.2018

Valentine's Survey: Love & Data

Note: This is a live survey, and the data will be frequently updated over the next several days.

 

Love is in the air, or it is for 48% of Oklahomans.  We asked Oklahomans statewide if they...

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01.25.2018

Omnibus: What Would You Like To Know?

If you could ask 400 Oklahomans a question, what would you like to know?

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