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04.30.2021

Using Video to Find the Perfect Respondents

 

The adage, quality in quality out, is particularly true when it comes to qualitative research. Poorly recruited respondents will erode data quality, and as a result, any analysis and subsequent...

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04.22.2021

Actionable Research: Moving backward?

Helping our clients move forward (aka EVOLVE) is what we do. It's our namesake, after all! So you might be surprised to learn that while our end-game is to propel your marketing and branding...

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04.16.2021

A Look at COVID-19

It’s been over a year since COVID-19, quarantine, social distancing and masks changed everything; but we are finally seeing the light at the end of the tunnel! The vaccine is out and in many...

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04.08.2021

The World's Best Jingle?

One of the most recognizable jingles of modern times is McDonald's I'm Loving It. Believe it or not, this five-note jingle has been around since 2003. However, despite this jingle being so...

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04.02.2021

Consumer Spending Expected To Top The Charts This Easter

This weekend is Easter, a holiday typically celebrated among family and friends and full of candy, spring decor, annual traditions, and services. But how has the past year's pandemic impacted...

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