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04.08.2021

The World's Best Jingle?

One of the most recognizable jingles of modern times is McDonald's I'm Loving It. Believe it or not, this five-note jingle has been around since 2003. However, despite this jingle being so...

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09.16.2020

Can Peloton Expand their Customer Base? Survey Says!

Peloton is widely known as the Cadillac of home exercise bikes. They have a fiercely loyal customer base and command a premium price tag. While they've been around for eight years, their marketing...

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12.03.2019

Peloton Gone Wrong

Maybe she badly wanted a two and a half thousand dollar workout bike for Christmas. Perhaps she had an underlying health issue which transformed her life after using her bike for a year. Mayhap,...

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05.24.2019

A Lack of Vision is Ruining Your Research

Research, like any other business practice, needs a distinct vision to succeed. While you won't know what the data is going to tell you before the fact, you need to know what you're going to do...

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05.02.2019

Audio Branding - Sound as a Marketing Tool

Besides being a research nerd, I'm also a sound nerd, and I love everything audio. I have a small project recording studio, and I once spent an entire afternoon recording my dogs crunching on...
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