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05.01.2019

Common Problems with Big Data

Big data is rarely neat and tidy. In our experience, big data starts as a mess, and our first task is to bring order to hundreds of gigabytes of information.In this blog post, we'll explore things...

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04.22.2019

Big Data: Deal With It

Big Data is a term which has been thrown around for years. The name provides a decent description as to what it is, but what's harder to understand is what to do with it. Wikipedia defines big...
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04.02.2019

We're expanding our team!

We are currently seeking out a full-time (entry-level) project coordinator. This position brings an opportunity for growth in our exciting, innovative & strategically growing company.

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04.18.2018

WHAT WE DO: NAVIGATION & INFORMATION ARCHITECTURE

One of our specialty areas of research is usability and UX. Simply put, through user research we show companies how to improve their websites, software, and mobile applications.We are very excited...

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01.25.2018

Omnibus: What Would You Like To Know?

If you could ask 400 Oklahomans a question, what would you like to know?

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01.03.2018

Evolve Omnibus Survey

We're excited to introduce a brand new marketing research tool - the Evolve Omnibus.  

 

The Omnibus is a way for you to get statistically accurate custom survey data without having to set aside...

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11.10.2017

Phone vs. Online Surveys - What's the Difference?

For many years, if you wanted to conduct a quantitative survey that was truly representative of the general population, a phone survey was the obvious way to go. However, advances in online...

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10.13.2017

Usability Labs: The Do's and Don'ts of Understanding UX

An excellent tool for understanding the user experience is the humble usability lab. This exploratory technique has deep roots in qualitative research and, when conducted correctly, can provide a...

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10.05.2017

Online Surveys - Mobile Compatible or Mobile First?

Lots of surveys are mobile compatible, but given the popularity of smartphones should we start designing surveys primarily for mobile devices instead of computers?

 

We think the answer to that is...

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09.21.2017

What We Do: UX and Usability

One of the niche areas of research I really enjoy working in is that of UX design.  Measuring and improving the user experience is fascinating.  It involves serious qualitative research as well as...

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