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05.24.2019

A Lack of Vision is Ruining Your Research

Research, like any other business practice, needs a distinct vision to succeed. While you won't know what the data is going to tell you before the fact, you need to know what you're going to do with...

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05.17.2019

Obtain better data with open-ended questions

Asking open-ended questions in your online surveys is a good idea for many reasons. Ultimately, they allow people to respond in their own words, providing color and richness to the data that helps...

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05.02.2019

Audio Branding - Sound as a Marketing Tool

Besides being a research nerd, I'm also a sound nerd, and I love everything audio. I have a small project recording studio, and I once spent an entire afternoon recording my dogs crunching on cheese...
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05.01.2019

Common Problems with Big Data

Big data is rarely neat and tidy. In our experience, big data starts as a mess, and our first task is to bring order to hundreds of gigabytes of information.In this blog post, we'll explore things to...

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