We can’t emphasize this enough, the choice of focus group moderator is so important. Moderating is an incredible skill. It’s an art and a science. It's the practice of urgent patience and a good...
06.27.2017
We often get asked, “hey, does Evolve do focus groups?” HECK YEAH, is our typical reply. We don’t just do focus groups; we do great focus groups.
06.27.2017
There, we said it. It was good to get that out in the open. Don’t get us wrong, we have nothing against pollsters at all – it’s a respected and scientific discipline. It’s just that polling and...
