At Evolve, I like to be prepared for all client presentations as soon as the fieldwork is complete, and the reporting process has begun. Before I start the research, I determine the goals and...
11.12.2019
College is a time and place where you're supposed to have fun and make friends, but also set yourself up for a career after graduation. Here are the top 5 things I would recommend to someone...
11.01.2019
Likert scales, commonly known as rating scales, are a popular research tool used to measure attitudes, opinions, and feelings. They can have varying degrees of scale points, such as 5, 7, or 10,...
05.17.2019
Asking open-ended questions in your online surveys is a good idea for many reasons. Ultimately, they allow people to respond in their own words, providing color and richness to the data that helps...
05.01.2019
Big data is rarely neat and tidy. In our experience, big data starts as a mess, and our first task is to bring order to hundreds of gigabytes of information.In this blog post, we'll explore things...
04.22.2019
Big Data is a term which has been thrown around for years. The name provides a decent description as to what it is, but what's harder to understand is what to do with it. Wikipedia defines big...
SEE MORE
12.08.2017
In today's video, Stew uses persuasive data to demonstrate why online surveys must be primarily designed for the mobile user.
10.13.2017
An excellent tool for understanding the user experience is the humble usability lab. This exploratory technique has deep roots in qualitative research and, when conducted correctly, can provide a...
07.20.2017
Online surveys are a great tool for gaining insights from your customers or target audience. But how do you know the data you’re receiving is accurate?
06.27.2017
We can’t emphasize this enough, the choice of focus group moderator is so important. Moderating is an incredible skill. It’s an art and a science. It's the practice of urgent patience and a...
