Blog

At Evolve, we love all types of market research. One of our absolute favorite methodologies is the usability lab. In these labs, we observe people interacting with websites and apps to uncover...

Data sonification - the audio equivalent of data visualization - can be done in a variety of ways. In this post, I'll explore how we sonified a month's worth of global earthquake data.

Last month I spoke about the pros of my current favorite qualitative research methodology, the Zoom focus group. Despite my glowing praise, this style of focus group may not be for everyone, as...

Last week we conducted 12 mini-groups in three days using the tech-darling of the lock-down, Zoom. I thought I'd put together a guide to the good, bad, and ugly of using Zoom to conduct research...

In part one, I spoke about some of the exciting technology we use to document our focus groups. In this part, I'm going to speak about those things that are easy to forget, but can make or break a...

I've waxed lyrical about the Dark Art of Moderating, where I've spoken about techniques I use to moderate in-person focus groups. However, I have yet to address another mysterious fixture of focus...

Last month, Brinkley published an excellent article detailing five things graduates should take advantage of before leaving school. As an employer, I figured I'd add one more thing to that list - ...

At Evolve, I like to be prepared for all client presentations as soon as the fieldwork is complete, and the reporting process has begun. Before I start the research, I determine the goals and...

College is a time and place where you're supposed to have fun and make friends, but also set yourself up for a career after graduation. Here are the top 5 things I would recommend to someone...

Likert scales, commonly known as rating scales, are a popular research tool used to measure attitudes, opinions, and feelings. They can have varying degrees of scale points, such as 5, 7, or 10,...