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I've waxed lyrical about the Dark Art of Moderating, where I've spoken about techniques I use to moderate in-person focus groups. However, I have yet to address another mysterious fixture of focus...

Last month, Brinkley published an excellent article detailing five things graduates should take advantage of before leaving school. As an employer, I figured I'd add one more thing to that list - ...

At Evolve, I like to be prepared for all client presentations as soon as the fieldwork is complete, and the reporting process has begun. Before I start the research, I determine the goals and...

College is a time and place where you're supposed to have fun and make friends, but also set yourself up for a career after graduation. Here are the top 5 things I would recommend to someone...

Likert scales, commonly known as rating scales, are a popular research tool used to measure attitudes, opinions, and feelings. They can have varying degrees of scale points, such as 5, 7, or 10,...

Asking open-ended questions in your online surveys is a good idea for many reasons. Ultimately, they allow people to respond in their own words, providing color and richness to the data that helps...

Big data is rarely neat and tidy. In our experience, big data starts as a mess, and our first task is to bring order to hundreds of gigabytes of information.In this blog post, we'll explore things...

In today's video, Stew uses persuasive data to demonstrate why online surveys must be primarily designed for the mobile user.

An excellent tool for understanding the user experience is the humble usability lab. This exploratory technique has deep roots in qualitative research and, when conducted correctly, can provide a...