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02.06.2020

5 Essentials of a Moderator's Kit Bag - Part 2

In part one, I spoke about some of the exciting technology we use to document our focus groups. In this part, I'm going to speak about those things that are easy to forget, but can make or break a...

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01.10.2020

5 Essentials of the Moderator's Kit Bag - Part 1

I've waxed lyrical about the Dark Art of Moderating, where I've spoken about techniques I use to moderate in-person focus groups. However, I have yet to address another mysterious fixture of focus...

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12.20.2019

Grads, Customize Your Cover Letter

Last month, Brinkley published an excellent article detailing five things graduates should take advantage of before leaving school. As an employer, I figured I'd add one more thing to that list - ...

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11.19.2019

Tips for a Successful Presentation

At Evolve, I like to be prepared for all client presentations as soon as the fieldwork is complete, and the reporting process has begun. Before I start the research, I determine the goals and...

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11.12.2019

5 Things To Do Before You Graduate

College is a time and place where you're supposed to have fun and make friends, but also set yourself up for a career after graduation. Here are the top 5 things I would recommend to someone...

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11.01.2019

The Great Likert Debate – Number of scale points (Part 1)

Likert scales, commonly known as rating scales, are a popular research tool used to measure attitudes, opinions, and feelings. They can have varying degrees of scale points, such as 5, 7, or 10,...

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05.17.2019

Obtain better data with open-ended questions

Asking open-ended questions in your online surveys is a good idea for many reasons. Ultimately, they allow people to respond in their own words, providing color and richness to the data that helps...

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05.01.2019

Common Problems with Big Data

Big data is rarely neat and tidy. In our experience, big data starts as a mess, and our first task is to bring order to hundreds of gigabytes of information.In this blog post, we'll explore things...

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04.22.2019

Big Data: Deal With It

Big Data is a term which has been thrown around for years. The name provides a decent description as to what it is, but what's harder to understand is what to do with it. Wikipedia defines big...
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12.08.2017

Mobile First: Rethink Design

In today's video, Stew uses persuasive data to demonstrate why online surveys must be primarily designed for the mobile user.

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