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04.30.2021

Using Video to Find the Perfect Respondents

 

The adage, quality in quality out, is particularly true when it comes to qualitative research. Poorly recruited respondents will erode data quality, and as a result, any analysis and subsequent...

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04.22.2021

Actionable Research: Moving backward?

Helping our clients move forward (aka EVOLVE) is what we do. It's our namesake, after all! So you might be surprised to learn that while our end-game is to propel your marketing and branding...

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10.23.2020

Scrape It: Easily Grab Data from the Web

Hunting for data on the internet is a challenge in itself, but once you've found your elusive data, wrangling it into something usable can prove challenging, frustrating and incredibly...

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10.13.2020

Remote UX Labs

At Evolve, we love all types of market research. One of our absolute favorite methodologies is the usability lab. In these labs, we observe people interacting with websites and apps to uncover...

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10.02.2020

Data Sonification: A How To

Data sonification - the audio equivalent of data visualization - can be done in a variety of ways. In this post, I'll explore how we sonified a month's worth of global earthquake data.

 

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07.06.2020

The Zoom Focus Group: Part 2

Last month I spoke about the pros of my current favorite qualitative research methodology, the Zoom focus group. Despite my glowing praise, this style of focus group may not be for everyone, as...

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06.11.2020

The Zoom Focus Group

Last week we conducted 12 mini-groups in three days using the tech-darling of the lock-down, Zoom. I thought I'd put together a guide to the good, bad, and ugly of using Zoom to conduct research...

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02.06.2020

5 Essentials of a Moderator's Kit Bag - Part 2

In part one, I spoke about some of the exciting technology we use to document our focus groups. In this part, I'm going to speak about those things that are easy to forget, but can make or break a...

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01.10.2020

5 Essentials of the Moderator's Kit Bag - Part 1

I've waxed lyrical about the Dark Art of Moderating, where I've spoken about techniques I use to moderate in-person focus groups. However, I have yet to address another mysterious fixture of focus...

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12.20.2019

Grads, Customize Your Cover Letter

Last month, Brinkley published an excellent article detailing five things graduates should take advantage of before leaving school. As an employer, I figured I'd add one more thing to that list - ...

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