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Oi!!! As a professional focus group moderator with years of experience (please don’t make me count them) under my belt, I've come to appreciate the dark art and craft of effective moderation. TLDR:...

The adage, quality in quality out, is particularly true when it comes to qualitative research. Poorly recruited respondents will erode data quality, and as a result, any analysis and subsequent...

Helping our clients move forward (aka EVOLVE) is what we do. It's our namesake, after all! So you might be surprised to learn that while our end-game is to propel your marketing and branding strategy...

Hunting for data on the internet is a challenge in itself, but once you've found your elusive data, wrangling it into something usable can prove challenging, frustrating and incredibly...

At Evolve, we love all types of market research. One of our absolute favorite methodologies is the usability lab. In these labs, we observe people interacting with websites and apps to uncover issues...

Data sonification - the audio equivalent of data visualization - can be done in a variety of ways. In this post, I'll explore how we sonified a month's worth of global earthquake data.

Last month I spoke about the pros of my current favorite qualitative research methodology, the Zoom focus group. Despite my glowing praise, this style of focus group may not be for everyone, as there...

Last week we conducted 12 mini-groups in three days using the tech-darling of the lock-down, Zoom. I thought I'd put together a guide to the good, bad, and ugly of using Zoom to conduct research...

In part one, I spoke about some of the exciting technology we use to document our focus groups. In this part, I'm going to speak about those things that are easy to forget, but can make or break a...

I've waxed lyrical about the Dark Art of Moderating, where I've spoken about techniques I use to moderate in-person focus groups. However, I have yet to address another mysterious fixture of focus...