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11.14.2023

The Power of Mixed-Method Approaches in Market Research

At Evolve, we have numerous methodologies in our toolbox to obtain the insights our clients need. Often there are several options that will work, and choosing which one to use can be a daunting...

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11.09.2023

Methodology Deep Dig: Online Digital Communities

Online digital communities, formally known as online bulletin board focus groups, are a form of qualitative research that brings together a selected group of participants to discuss a specific topic...

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09.16.2021

Telephone Research - Still A Thing

The research landscape has evolved dramatically over the last twenty years. Digital methodologies are now the de facto standard, especially when it comes to quantitative studies. However, don't fool...

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04.30.2021

Using Video to Find the Perfect Respondents

The adage, quality in quality out, is particularly true when it comes to qualitative research. Poorly recruited respondents will erode data quality, and as a result, any analysis and subsequent...

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06.11.2020

The Zoom Focus Group

Last week we conducted 12 mini-groups in three days using the tech-darling of the lock-down, Zoom. I thought I'd put together a guide to the good, bad, and ugly of using Zoom to conduct research...

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02.17.2020

Avant Garde Research: 4'33"

In 1952 an American composer by the name of John Cage wrote a seminal piece of music - 4'33".

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02.06.2020

5 Essentials of a Moderator's Kit Bag - Part 2

In part one, I spoke about some of the exciting technology we use to document our focus groups. In this part, I'm going to speak about those things that are easy to forget, but can make or break a...

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01.10.2020

5 Essentials of the Moderator's Kit Bag - Part 1

I've waxed lyrical about the Dark Art of Moderating, where I've spoken about techniques I use to moderate in-person focus groups. However, I have yet to address another mysterious fixture of focus...

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11.19.2019

Tips for a Successful Presentation

At Evolve, I like to be prepared for all client presentations as soon as the fieldwork is complete, and the reporting process has begun. Before I start the research, I determine the goals and...

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11.07.2019

Brand Image & Awareness Surveys - Part 1

Image and awareness studies are a staple here at Evolve. Brands want to know if their target audience is aware of them, how they feel about them, and what they know about them. 

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