Blog

The research landscape has evolved dramatically over the last twenty years. Digital methodologies are now the de facto standard, especially when it comes to quantitative studies. However, don't fool...

The adage, quality in quality out, is particularly true when it comes to qualitative research. Poorly recruited respondents will erode data quality, and as a result, any analysis and subsequent...

Last week we conducted 12 mini-groups in three days using the tech-darling of the lock-down, Zoom. I thought I'd put together a guide to the good, bad, and ugly of using Zoom to conduct research...

In 1952 an American composer by the name of John Cage wrote a seminal piece of music - 4'33".

In part one, I spoke about some of the exciting technology we use to document our focus groups. In this part, I'm going to speak about those things that are easy to forget, but can make or break a...

I've waxed lyrical about the Dark Art of Moderating, where I've spoken about techniques I use to moderate in-person focus groups. However, I have yet to address another mysterious fixture of focus...

At Evolve, I like to be prepared for all client presentations as soon as the fieldwork is complete, and the reporting process has begun. Before I start the research, I determine the goals and...

Image and awareness studies are a staple here at Evolve. Brands want to know if their target audience is aware of them, how they feel about them, and what they know about them. 

Likert scales, commonly known as rating scales, are a popular research tool used to measure attitudes, opinions, and feelings. They can have varying degrees of scale points, such as 5, 7, or 10, and...

Research, like any other business practice, needs a distinct vision to succeed. While you won't know what the data is going to tell you before the fact, you need to know what you're going to do with...