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11.19.2019

Tips for a Successful Presentation

At Evolve, I like to be prepared for all client presentations as soon as the fieldwork is complete, and the reporting process has begun. Before I start the research, I determine the goals and...

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11.07.2019

Brand Image & Awareness Surveys - Part 1

Image and awareness studies are a staple here at Evolve. Brands want to know if their target audience is aware of them, how they feel about them, and what they know about them. 

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11.01.2019

The Great Likert Debate – Number of scale points (Part 1)

Likert scales, commonly known as rating scales, are a popular research tool used to measure attitudes, opinions, and feelings. They can have varying degrees of scale points, such as 5, 7, or 10,...

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05.24.2019

A Lack of Vision is Ruining Your Research

Research, like any other business practice, needs a distinct vision to succeed. While you won't know what the data is going to tell you before the fact, you need to know what you're going to do...

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05.17.2019

Obtain better data with open-ended questions

Asking open-ended questions in your online surveys is a good idea for many reasons. Ultimately, they allow people to respond in their own words, providing color and richness to the data that helps...

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08.03.2018

Online Surveys - Not As Cool As They Used To Be

Evolution doesn't have to take millions of years. Things can evolve dramatically over a short period. Take technology, for example. Compare the phone you have now with the phone you had ten years...

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11.10.2017

Phone vs. Online Surveys - What's the Difference?

For many years, if you wanted to conduct a quantitative survey that was truly representative of the general population, a phone survey was the obvious way to go. However, advances in online...

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10.27.2017

Red Herrings and the Online Survey Experience

Recently we told you about the power of using red herring, or trick questions, to ensure data quality. In the spirit of Halloween, we’re now going to tell you how you can use these trick questions...

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08.21.2017

Marketing Research, Red Herrings and Data Quality Control

When it comes to making smart marketing decisions, it’s imperative we have utmost confidence in our quantitative marketing research data. It goes without saying that dodgy data is going to lead to...

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