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Focus groups are a staple research methodology - they’re a visceral qualitative technique that can reveal an abundance of deep insights that can be the foundation of marketing campaigns and customer...

In the fast-paced world of advertising and public health marketing, insights are invaluable and often needed "yesterday." Understanding audience preferences, behaviors, and trends is crucial to...

Consumer segmentation and customer segmentation are terms often used interchangeably, but they can have slightly different meanings depending on the context. However, in many cases, they are used...

Virtual focus groups are transforming market research by breaking geographical barriers and offering unparalleled flexibility. This shift is cost and time-efficient, enhances participant comfort and...

At Evolve, we have numerous methodologies in our toolbox to obtain the insights our clients need. Often there are several options that will work, and choosing which one to use can be a daunting...

Online digital communities, formally known as online bulletin board focus groups, are a form of qualitative research that brings together a selected group of participants to discuss a specific topic...

The research landscape has evolved dramatically over the last twenty years. Digital methodologies are now the de facto standard, especially when it comes to quantitative studies. However, don't fool...

The adage, quality in quality out, is particularly true when it comes to qualitative research. Poorly recruited respondents will erode data quality, and as a result, any analysis and subsequent...

Last week we conducted 12 mini-groups in three days using the tech-darling of the lock-down, Zoom. I thought I'd put together a guide to the good, bad, and ugly of using Zoom to conduct research...

In 1952 an American composer by the name of John Cage wrote a seminal piece of music - 4'33".