blog-slide-1.png

Blog

SUBSCRIBE

05.24.2019

A Lack of Vision is Ruining Your Research

Research, like any other business practice, needs a distinct vision to succeed. While you won't know what the data is going to tell you before the fact, you need to know what you're going to do...

SEE MORE
05.17.2019

Obtain better data with open-ended questions

Asking open-ended questions in your online surveys is a good idea for many reasons. Ultimately, they allow people to respond in their own words, providing color and richness to the data that helps...

SEE MORE
08.03.2018

Online Surveys - Not As Cool As They Used To Be

Evolution doesn't have to take millions of years. Things can evolve dramatically over a short period. Take technology, for example. Compare the phone you have now with the phone you had ten years...

SEE MORE
11.10.2017

Phone vs. Online Surveys - What's the Difference?

For many years, if you wanted to conduct a quantitative survey that was truly representative of the general population, a phone survey was the obvious way to go. However, advances in online...

SEE MORE
10.27.2017

Red Herrings and the Online Survey Experience

Recently we told you about the power of using red herring, or trick questions, to ensure data quality. In the spirit of Halloween, we’re now going to tell you how you can use these trick questions...

SEE MORE
08.21.2017

Marketing Research, Red Herrings and Data Quality Control

When it comes to making smart marketing decisions, it’s imperative we have utmost confidence in our quantitative marketing research data. It goes without saying that dodgy data is going to lead to...

SEE MORE