blog-slide-1.png

Blog

SUBSCRIBE

01.30.2024

Focus Groups: In-house or Outsource?

Focus groups are a staple research methodology - they’re a visceral qualitative technique that can reveal an abundance of deep insights that can be the foundation of marketing campaigns and customer...

SEE MORE
01.25.2024

Data Viz Spotlight

Have you ever asked yourself, “What were the most popular types of charts used last year?” Well, you’re in luck because the team over at Datawrapper put together these charts covering the top chart...

SEE MORE
01.23.2024

Accelerating Insights with Real-Time Surveys

In the fast-paced world of advertising and public health marketing, insights are invaluable and often needed "yesterday." Understanding audience preferences, behaviors, and trends is crucial to...

SEE MORE
01.19.2024

Unleashing the Impact of Consumer Segmentation in Market Research

Unleashing your target audience's secrets is essential in the fast-paced business world. Consumer segmentation is a key strategy in market research, involving the division of a broad market into...

SEE MORE
01.19.2024

Digging into the difference between Consumer and Customer Segmentation

Consumer segmentation and customer segmentation are terms often used interchangeably, but they can have slightly different meanings depending on the context. However, in many cases, they are used...

SEE MORE
01.11.2024

Inclusive Audience Engagement: Online Surveys for Public Health Campaigns

As humans, we all strive for happiness and good health. We want the same for our loved ones and ourselves. However, achieving this can be challenging in a world filled with stressors and obstacles...

SEE MORE
01.10.2024

Virtual Focus Groups: Engaging Participants in a Digital Environment

Virtual focus groups are transforming market research by breaking geographical barriers and offering unparalleled flexibility. This shift is cost and time-efficient, enhances participant comfort and...

SEE MORE