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MaxDiff, also known as "best-worst scaling," is hands down one of the coolest quantitative research techniques out there. At its core, MaxDiff is all about measuring the relative importance of...

In the fast-paced world of advertising and public health marketing, insights are invaluable and often needed "yesterday." Understanding audience preferences, behaviors, and trends is crucial to...

As humans, we all strive for happiness and good health. We want the same for our loved ones and ourselves. However, achieving this can be challenging in a world filled with stressors and obstacles...

Hey there! As a passionate researcher in the field of public health, I've had the incredible opportunity to explore innovative tools and techniques that drive behavior change. Today, I want to take...

We've published data about Advancing Oklahoma's landmark study on race in Oklahoma.

It’s been over a year since COVID-19, quarantine, social distancing and masks changed everything; but we are finally seeing the light at the end of the tunnel! The vaccine is out and in many states,...

In case you haven't heard, Evolve won an Award of Merit in Marketing Insights the AMAOKC Marketini Awards for our public health research on driving under the influence of medical marijuana! This was...

The infectious nature of COVID-19 is undeniable - if we don't take measures to protect ourselves, then we will succumb to the virus. We all know the safety measures. Mask-wearing and social...

We’ve been dealing with the coronavirus pandemic for almost 7 months at this point. Just about every aspect of our lives has had to change to accommodate the safety measures that are recommended...

In a recent study we did among Oklahomans, we asked a few questions about COVID-19 and how it was affecting their lives. One interesting find was that 51% of people in Oklahoma do not know anyone who...