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03.20.2024

Interpreting MaxDiff Results for Actionable Insights

MaxDiff, also known as "best-worst scaling," is hands down one of the coolest quantitative research techniques out there. At its core, MaxDiff is all about measuring the relative importance of...

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01.23.2024

Accelerating Insights with Real-Time Surveys

In the fast-paced world of advertising and public health marketing, insights are invaluable and often needed "yesterday." Understanding audience preferences, behaviors, and trends is crucial to...

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01.11.2024

Inclusive Audience Engagement: Online Surveys for Public Health Campaigns

As humans, we all strive for happiness and good health. We want the same for our loved ones and ourselves. However, achieving this can be challenging in a world filled with stressors and obstacles...

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12.07.2023

Unleashing Insights in Public Health: My Journey with MaxDiff Analysis

Hey there! As a passionate researcher in the field of public health, I've had the incredible opportunity to explore innovative tools and techniques that drive behavior change. Today, I want to take...

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09.09.2021

A Conversation About Race

We've published data about Advancing Oklahoma's landmark study on race in Oklahoma.

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04.16.2021

A Look at COVID-19

It’s been over a year since COVID-19, quarantine, social distancing and masks changed everything; but we are finally seeing the light at the end of the tunnel! The vaccine is out and in many states,...

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11.06.2020

Award Winning Public Health Research - Medical Marijuana and DUI

In case you haven't heard, Evolve won an Award of Merit in Marketing Insights the AMAOKC Marketini Awards for our public health research on driving under the influence of medical marijuana! This was...

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10.30.2020

How Coronavirus is Spread Through the Air

The infectious nature of COVID-19 is undeniable - if we don't take measures to protect ourselves, then we will succumb to the virus. We all know the safety measures. Mask-wearing and social...

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09.25.2020

Coronavirus Riskiest Activities

We’ve been dealing with the coronavirus pandemic for almost 7 months at this point. Just about every aspect of our lives has had to change to accommodate the safety measures that are recommended...

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08.21.2020

COVID in Oklahoma

In a recent study we did among Oklahomans, we asked a few questions about COVID-19 and how it was affecting their lives. One interesting find was that 51% of people in Oklahoma do not know anyone who...

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