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03.20.2024

Interpreting MaxDiff Results for Actionable Insights

MaxDiff, also known as "best-worst scaling," is hands down one of the coolest quantitative research techniques out there. At its core, MaxDiff is all about measuring the relative importance of...

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02.28.2024

Benefits of Marketing Research in Brand Building

Marketing research plays a crucial role in brand building and differentiation. We have highlighted some of the key benefits of conducting marketing research for your brand below.

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02.20.2024

Data Viz Spotlight - Tableau

Tableau is one data visualization tool we love to use here at Evolve. With Tableau, your creativity almost has no limits! It can be a great way to show data over time, highlight the correlation...

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02.02.2024

The Craft of Data Storytelling in Market Research

In the domain of marketing, it's the voice of data that whispers the secrets to success. However, without the right translation, its profound insights often remain hidden beneath the starkness of...

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01.30.2024

Focus Groups: In-house or Outsource?

Focus groups are a staple research methodology - they’re a visceral qualitative technique that can reveal an abundance of deep insights that can be the foundation of marketing campaigns and customer...

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01.25.2024

Data Viz Spotlight

Have you ever asked yourself, “What were the most popular types of charts used last year?” Well, you’re in luck because the team over at Datawrapper put together these charts covering the top chart...

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01.23.2024

Accelerating Insights with Real-Time Surveys

In the fast-paced world of advertising and public health marketing, insights are invaluable and often needed "yesterday." Understanding audience preferences, behaviors, and trends is crucial to...

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01.19.2024

Unleashing the Impact of Consumer Segmentation in Market Research

Unleashing your target audience's secrets is essential in the fast-paced business world. Consumer segmentation is a key strategy in market research, involving the division of a broad market into...

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01.19.2024

Digging into the difference between Consumer and Customer Segmentation

Consumer segmentation and customer segmentation are terms often used interchangeably, but they can have slightly different meanings depending on the context. However, in many cases, they are used...

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01.11.2024

Inclusive Audience Engagement: Online Surveys for Public Health Campaigns

As humans, we all strive for happiness and good health. We want the same for our loved ones and ourselves. However, achieving this can be challenging in a world filled with stressors and obstacles...

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