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12.05.2023

Eddie Bauer Is Ditching the Script

Eddie Bauer is another in the latest round of companies trying to keep up with the trend towards minimalist re-design. Their cursive logo had been around for nearly 60 years, but now, the flowy,...

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11.30.2023

The Power of Online Surveys in Ad Campaign Development

Online surveys are great for uncovering all sorts of insights, and one of our favorites is their use in developing advertising campaigns. Whether you need to determine which messages will resonate...

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11.28.2023

The Art of Focus Group Moderation: Why Experience and Skill Matter

Oi!!! As a professional focus group moderator with years of experience (please don’t make me count them) under my belt, I've come to appreciate the dark art and craft of effective moderation. TLDR:...

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11.20.2023

Thanksgiving Sides by State

It’s that special time of the year when the comforting scent of roasted turkey and pumpkin pie fills the air, and families come together to celebrate and be grateful. So many holiday traditions and...

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11.16.2023

Showcasing Our Research Capabilities

Evolve's capabilities instill the confidence required for making optimal decisions for your organization. We accomplish this by offering a comprehensive range of research solutions tailored to meet...

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11.14.2023

The Power of Mixed-Method Approaches in Market Research

At Evolve, we have numerous methodologies in our toolbox to obtain the insights our clients need. Often there are several options that will work, and choosing which one to use can be a daunting...

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11.09.2023

Methodology Deep Dig: Online Digital Communities

Online digital communities, formally known as online bulletin board focus groups, are a form of qualitative research that brings together a selected group of participants to discuss a specific topic...

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11.01.2023

Marketing Excellence Awards 2023

On October 27, 2023, the best and brightest of OKC’s marketing industry gathered at Will Rogers Theater to celebrate some of the exemplary work that was submitted from the past year. This event was...

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10.26.2023

Pie Charts – How Bad are They Really?

For me, pie charts evoke memories of college - working with fellow students to create them in Excel or Word, and incorporating them into our strategic marketing assignments. I'm sure that for many...

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09.24.2021

Favorite Friday Part 2: Our Fave Tools and Techniques

This week we continue to examine our favorite research tools and techniques. Last week, Brinkley and Stew spoke about Q Research Software and Maxdiff. This week Jenn and Kev dive into their must-have...

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