Blog

Eddie Bauer is another in the latest round of companies trying to keep up with the trend towards minimalist re-design. Their cursive logo had been around for nearly 60 years, but now, the flowy,...

Online surveys are great for uncovering all sorts of insights, and one of our favorites is their use in developing advertising campaigns. Whether you need to determine which messages will resonate...

Oi!!! As a professional focus group moderator with years of experience (please don’t make me count them) under my belt, I've come to appreciate the dark art and craft of effective moderation. TLDR:...

It’s that special time of the year when the comforting scent of roasted turkey and pumpkin pie fills the air, and families come together to celebrate and be grateful. So many holiday traditions and...

Evolve's capabilities instill the confidence required for making optimal decisions for your organization. We accomplish this by offering a comprehensive range of research solutions tailored to meet...

At Evolve, we have numerous methodologies in our toolbox to obtain the insights our clients need. Often there are several options that will work, and choosing which one to use can be a daunting...

Online digital communities, formally known as online bulletin board focus groups, are a form of qualitative research that brings together a selected group of participants to discuss a specific topic...

On October 27, 2023, the best and brightest of OKC’s marketing industry gathered at Will Rogers Theater to celebrate some of the exemplary work that was submitted from the past year. This event was...

For me, pie charts evoke memories of college - working with fellow students to create them in Excel or Word, and incorporating them into our strategic marketing assignments. I'm sure that for many...

This week we continue to examine our favorite research tools and techniques. Last week, Brinkley and Stew spoke about Q Research Software and Maxdiff. This week Jenn and Kev dive into their must-have...