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07.06.2020

The Zoom Focus Group: Part 2

Last month I spoke about the pros of my current favorite qualitative research methodology, the Zoom focus group. Despite my glowing praise, this style of focus group may not be for everyone, as...

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06.23.2020

COVID-19 SURGES AMONG YOUNG ADULTS

Just a few short months ago, COVID-19 cases were rife among the 65+ age group, but that trend has reversed. Recent data shows that the Oklahoma population, with the majority of coronavirus...

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06.17.2020

Data Shows COVID-19 OK Spike

COVID-19 infections have spiked aggressively. We've been tracking coronavirus-related data since March, and our data clearly shows a change in direction in infection rate - the pivot occurs on...

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06.11.2020

The Zoom Focus Group

Last week we conducted 12 mini-groups in three days using the tech-darling of the lock-down, Zoom. I thought I'd put together a guide to the good, bad, and ugly of using Zoom to conduct research...

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05.06.2020

Survey Says: Americans Prefer Working Remotely

Office workers across America have adjusted to working remotely over the past two months. According to a recent study by IBM, many would prefer it to stay that way. In a survey of a mind-boggling...

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04.24.2020

Covid-19 Reporting Evolves

The Oklahoma State Department of Health has released an in-depth COVID-19 tracking feature. The new data much improves on previous iterations - it is more reliable, accurate and includes new,...

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04.23.2020

Some Businesses are Thriving Right Now

In the past month, some businesses have been forced to close their doors for the last time while others are busy scrambling to hire more workers. Who are these people that are having to make...

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04.22.2020

Coronavirus - Americans Stocking Up on Pot

Sales of marijuana-related products were up by as much as 92.5% when residents of seven San Fransico Bay Area counties were ordered to shelter-in-place.

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04.17.2020

Some Oklahomans Don't Think COVID-19 is a Big Deal

For most of us, COVID-19 has changed our lives in a major way. We aren’t going out as much, we’re not getting together with friends and a lot of us are working from home for the first time ever....

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04.09.2020

How Oklahomans are Responding to COVID-19

COVID-19 has changed the way we live almost overnight. With so much information shared in the news, across social media, and from our elected leaders, it's easy to be overwhelmed and know which...

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