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02.17.2020

Avant Garde Research: 4'33"

In 1952 an American composer by the name of John Cage wrote a seminal piece of music - 4'33".

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02.06.2020

5 Essentials of a Moderator's Kit Bag - Part 2

In part one, I spoke about some of the exciting technology we use to document our focus groups. In this part, I'm going to speak about those things that are easy to forget, but can make or break a...

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01.10.2020

5 Essentials of the Moderator's Kit Bag - Part 1

I've waxed lyrical about the Dark Art of Moderating, where I've spoken about techniques I use to moderate in-person focus groups. However, I have yet to address another mysterious fixture of focus...

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12.20.2019

Grads, Customize Your Cover Letter

Last month, Brinkley published an excellent article detailing five things graduates should take advantage of before leaving school. As an employer, I figured I'd add one more thing to that list - ...

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12.03.2019

Peloton Gone Wrong

Maybe she badly wanted a two and a half thousand dollar workout bike for Christmas. Perhaps she had an underlying health issue which transformed her life after using her bike for a year. Mayhap,...

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11.19.2019

Tips for a Successful Presentation

At Evolve, I like to be prepared for all client presentations as soon as the fieldwork is complete, and the reporting process has begun. Before I start the research, I determine the goals and...

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11.12.2019

5 Things To Do Before You Graduate

College is a time and place where you're supposed to have fun and make friends, but also set yourself up for a career after graduation. Here are the top 5 things I would recommend to someone...

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11.07.2019

Brand Image & Awareness Surveys - Part 1

Image and awareness studies are a staple here at Evolve. Brands want to know if their target audience is aware of them, how they feel about them, and what they know about them. 

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11.01.2019

The Great Likert Debate – Number of scale points (Part 1)

Likert scales, commonly known as rating scales, are a popular research tool used to measure attitudes, opinions, and feelings. They can have varying degrees of scale points, such as 5, 7, or 10,...

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09.06.2019

Most Valuable Paintings

 

Since we're so excited to be a sponsor of this evenings' Renaissance Ball Late Night event, I thought I'd take a quick look into the world of art and the most expensive paintings to ever be sold.

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