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05.24.2019

A Lack of Vision is Ruining Your Research

Research, like any other business practice, needs a distinct vision to succeed. While you won't know what the data is going to tell you before the fact, you need to know what you're going to do...

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05.17.2019

Obtain better data with open-ended questions

Asking open-ended questions in your online surveys is a good idea for many reasons. Ultimately, they allow people to respond in their own words, providing color and richness to the data that helps...

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05.02.2019

Audio Branding - Sound as a Marketing Tool

Besides being a research nerd, I'm also a sound nerd, and I love everything audio. I have a small project recording studio, and I once spent an entire afternoon recording my dogs crunching on...
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05.01.2019

Common Problems with Big Data

Big data is rarely neat and tidy. In our experience, big data starts as a mess, and our first task is to bring order to hundreds of gigabytes of information.In this blog post, we'll explore things...

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04.22.2019

Big Data: Deal With It

Big Data is a term which has been thrown around for years. The name provides a decent description as to what it is, but what's harder to understand is what to do with it. Wikipedia defines big...
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04.08.2019

Tech-savvy and Looking for Love? Here are the most Popular Dating Apps.

Spring has sprung, and love is in the air. For a lot of Americans, love sprouts like flowers in the spring. If you are single, there are a multitude of dating options in today’s world. But, what...

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04.02.2019

We're expanding our team!

We are currently seeking out a full-time (entry-level) project coordinator. This position brings an opportunity for growth in our exciting, innovative & strategically growing company.

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04.02.2019

When Big Data Meets Big Beer

A few weeks ago, Anheuser-Busch InBev quietly purchased the user-driven beer review platform, RateBeer. This acquisition gives the world's largest brewer access to massive amounts of data from...

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03.25.2019

Why Does Netflix Keep Cancelling Shows?

 

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08.03.2018

Online Surveys - Not As Cool As They Used To Be

Evolution doesn't have to take millions of years. Things can evolve dramatically over a short period. Take technology, for example. Compare the phone you have now with the phone you had ten years...

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