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In part one, I spoke about some of the exciting technology we use to document our focus groups. In this part, I'm going to speak about those things that are easy to forget, but can make or break a...

I've waxed lyrical about the Dark Art of Moderating, where I've spoken about techniques I use to moderate in-person focus groups. However, I have yet to address another mysterious fixture of focus...

At Evolve, I like to be prepared for all client presentations as soon as the fieldwork is complete, and the reporting process has begun. Before I start the research, I determine the goals and...

Image and awareness studies are a staple here at Evolve. Brands want to know if their target audience is aware of them, how they feel about them, and what they know about them. 

Likert scales, commonly known as rating scales, are a popular research tool used to measure attitudes, opinions, and feelings. They can have varying degrees of scale points, such as 5, 7, or 10, and...

Research, like any other business practice, needs a distinct vision to succeed. While you won't know what the data is going to tell you before the fact, you need to know what you're going to do with...

Asking open-ended questions in your online surveys is a good idea for many reasons. Ultimately, they allow people to respond in their own words, providing color and richness to the data that helps...

Evolution doesn't have to take millions of years. Things can evolve dramatically over a short period. Take technology, for example. Compare the phone you have now with the phone you had ten years ago...

For many years, if you wanted to conduct a quantitative survey that was truly representative of the general population, a phone survey was the obvious way to go. However, advances in online research...

Recently we told you about the power of using red herring, or trick questions, to ensure data quality. In the spirit of Halloween, we’re now going to tell you how you can use these trick questions to