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Asking open-ended questions in your online surveys is a good idea for many reasons. Ultimately, they allow people to respond in their own words, providing color and richness to the data that helps...

Evolution doesn't have to take millions of years. Things can evolve dramatically over a short period. Take technology, for example. Compare the phone you have now with the phone you had ten years ago...

For many years, if you wanted to conduct a quantitative survey that was truly representative of the general population, a phone survey was the obvious way to go. However, advances in online research...

Recently we told you about the power of using red herring, or trick questions, to ensure data quality. In the spirit of Halloween, we’re now going to tell you how you can use these trick questions to

When it comes to making smart marketing decisions, it’s imperative we have utmost confidence in our quantitative marketing research data. It goes without saying that dodgy data is going to lead to a...