Blog

At Evolve, we love all types of market research. One of our absolute favorite methodologies is the usability lab. In these labs, we observe people interacting with websites and apps to uncover issues...

Peloton is widely known as the Cadillac of home exercise bikes. They have a fiercely loyal customer base and command a premium price tag. While they've been around for eight years, their marketing...

Office workers across America have adjusted to working remotely over the past two months. According to a recent study by IBM, many would prefer it to stay that way. In a survey of a mind-boggling...

COVID-19 has changed the way we live almost overnight. With so much information shared in the news, across social media, and from our elected leaders, it's easy to be overwhelmed and know which...

By now, we've all heard the importance of social distancing in the effort to contain COVID-19. But how well are Americans heeding this advice? Unacast, a company that specializes in human mobility...

We're all on high alert with the COVID-19 pandemic. With cold and flu season still in effect and spring allergy season coming into full bloom, it can be difficult to tell if your symptoms are...

Likert scales, commonly known as rating scales, are a popular research tool used to measure attitudes, opinions, and feelings. They can have varying degrees of scale points, such as 5, 7, or 10, and...

Asking open-ended questions in your online surveys is a good idea for many reasons. Ultimately, they allow people to respond in their own words, providing color and richness to the data that helps...

A few weeks ago, Anheuser-Busch InBev quietly purchased the user-driven beer review platform, RateBeer. This acquisition gives the world's largest brewer access to massive amounts of data from...

It’s tax season, and like millions of Americans, I filed my taxes online using a tax preparation website. I’ve used Turbo Tax for the past several years, but this year I was intrigued by H&R Block’s...