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For many years, if you wanted to conduct a quantitative survey that was truly representative of the general population, a phone survey was the obvious way to go. However, advances in online research...

Recently we told you about the power of using red herring, or trick questions, to ensure data quality. In the spirit of Halloween, we’re now going to tell you how you can use these trick questions to

As we shared in a recent blog post, it’s no longer good enough just to ensure that your online surveys are mobile compatible. They must be designed with mobile first mentality. That involves...

When people think about online marketing research, they’re typically thinking of a traditional online survey. While we love quantitative research and online surveys at Evolve, did you know that we...

When it comes to making smart marketing decisions, it’s imperative we have utmost confidence in our quantitative marketing research data. It goes without saying that dodgy data is going to lead to a...

Online surveys are a great tool for gaining insights from your customers or target audience. But how do you know the data you’re receiving is accurate?