Blog

Before we enter our turkey-induced comas next week, we want to make sure that we participate in the spirit of the holiday and share what the Evolve team is thankful for. We have a lot of reasons to...

For many years, if you wanted to conduct a quantitative survey that was truly representative of the general population, a phone survey was the obvious way to go. However, advances in online research...

Well, it is finally November, and we are officially in full fall season mode - just patiently waiting for the weather to cool down and the leaves to start falling while keeping our research minds in...

Recently we told you about the power of using red herring, or trick questions, to ensure data quality. In the spirit of Halloween, we’re now going to tell you how you can use these trick questions to

As we shared in a recent blog post, it’s no longer good enough just to ensure that your online surveys are mobile compatible. They must be designed with mobile first mentality. That involves...

An excellent tool for understanding the user experience is the humble usability lab. This exploratory technique has deep roots in qualitative research and, when conducted correctly, can provide a...

Lots of surveys are mobile compatible, but given the popularity of smartphones should we start designing surveys primarily for mobile devices instead of computers?

We think the answer to that is a...

Can you believe summer's almost over? Time is absolutely flying by and it's easy to miss great marketing content. Don't worry - we've got your back. Here's our selection of the most...

One of the niche areas of research I really enjoy working in is that of UX design. Measuring and improving the user experience is fascinating. It involves serious qualitative research as well as...

One of the best techniques for gaining rich insight about a brand, product, service or website is to engage in conversation with the audience. Whether you're conducting and moderating focus groups,...