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10.13.2017

Usability Labs: The Do's and Don'ts of Understanding UX

An excellent tool for understanding the user experience is the humble usability lab. This exploratory technique has deep roots in qualitative research and, when conducted correctly, can provide a...

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07.20.2017

Getting the most out of your online surveys

Online surveys are a great tool for gaining insights from your customers or target audience. But how do you know the data you’re receiving is accurate?

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06.27.2017

8 Essential Skills Every Moderator Should Have

We can’t emphasize this enough, the choice of focus group moderator is so important.  Moderating is an incredible skill.  It’s an art and a science.  It's the practice of urgent patience and a...

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06.27.2017

How To Do Awesome Focus Groups

We often get asked, “hey, does Evolve do focus groups?”  HECK YEAH, is our typical reply.  We don’t just do focus groups; we do great focus groups.

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