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MaxDiff, also known as "best-worst scaling," is hands down one of the coolest quantitative research techniques out there. At its core, MaxDiff is all about measuring the relative importance of...

Marketing research plays a crucial role in brand building and differentiation. We have highlighted some of the key benefits of conducting marketing research for your brand below.

In the domain of marketing, it's the voice of data that whispers the secrets to success. However, without the right translation, its profound insights often remain hidden beneath the starkness of...

Focus groups are a staple research methodology - they’re a visceral qualitative technique that can reveal an abundance of deep insights that can be the foundation of marketing campaigns and customer...

Unleashing your target audience's secrets is essential in the fast-paced business world. Consumer segmentation is a key strategy in market research, involving the division of a broad market into...

Consumer segmentation and customer segmentation are terms often used interchangeably, but they can have slightly different meanings depending on the context. However, in many cases, they are used...

In today's competitive business landscape, customer satisfaction is paramount for the success and growth of any organization. Satisfied customers become loyal patrons and serve as brand advocates,...

Eddie Bauer is another in the latest round of companies trying to keep up with the trend towards minimalist re-design. Their cursive logo had been around for nearly 60 years, but now, the flowy,...

Evolve's capabilities instill the confidence required for making optimal decisions for your organization. We accomplish this by offering a comprehensive range of research solutions tailored to meet...

One of the most recognizable jingles of modern times is McDonald's I'm Loving It. Believe it or not, this five-note jingle has been around since 2003. However, despite this jingle being so prevalent...