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Peloton is widely known as the Cadillac of home exercise bikes. They have a fiercely loyal customer base and command a premium price tag. While they've been around for eight years, their marketing...

Maybe she badly wanted a two and a half thousand dollar workout bike for Christmas. Perhaps she had an underlying health issue which transformed her life after using her bike for a year. Mayhap, her...

Research, like any other business practice, needs a distinct vision to succeed. While you won't know what the data is going to tell you before the fact, you need to know what you're going to do with...