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02.14.2018

Valentine's Survey: Love & Data

Note: This is a live survey, and the data will be frequently updated over the next several days.

 

Love is in the air, or it is for 48% of Oklahomans.  We asked Oklahomans statewide if they celebrate Valentine's Day, and this is how the results panned out.

 

 1. Do you celebtrate Valentine's Day?

Graphic---do-you-celebrate.png

Let's take a deeper look at the data:

  • An equal proportion of males and females celebrate Valentine's Day - no big surprise there.
  • Those aged between 35-44 are the most likely to celebrate Valentine's with 58% reporting they do so.
    • The next age group most likely to celebtrate are 25-34 year olds (49%).
    • Older age groups (55=) are less likely to celebrate.
  • Only 38% of Oklahomans with household incomes of less than $25,000 celebrate compared to 33% of those with incomes of $50,000 to $75,000.

 

2. How romantic are you?

 

We know Oklahomans are a great bunch of people - well known for their friendliness.  But what about their romantic persuasion? 

 

We asked Oklahomans to place themselves on a scale of 1-10, where 1 is not at all romantic and 10 is very romantic. To analyze the data, we grouped the responses into three categories to make things a little easier to interpret.

  • 1-4 - Heart Crusher, not romantic
  • 5-7 - In-Betweener, have their romantic moments
  • 8-10 - Hopeless Romantic - all about the romance

Here are the results:

Graphic---are-you-romantic.png

Nealry half of Oklahomans sit in the middle of the romance scale, with just under a third who all about the power of love...and a fith of our survey audience show they don't have time for  any of that lovey-dovey stuff.

 

  • Hopeless Romantics are dominated by females - 36% of females classify themselves as romantics compared to 25% of men - of course.
  • However, roughly an equal proportion of males and females are Heart Crushers, which might surprise some.
    • Over half of male Oklahomans are In-Betweeners, which suggests they are at least open to the notion of romance.  Yay!
  • Intestingly, 57% of divorced Oklahomans are Hopeless Romantics!  That's huge, especially when you consider only 27% of married folk define themselves this way.
    • Even our preliminary data is showing this to be a statisically significant difference.

 

3. Do you wish your partner was more romantic?

 

Alright folks, it's time to get to the real nitty-gritty.  We asked Oklahomans to agree or disagree with the following statement (using a scale of 1-10): I wish my partner was more romantic.

 

Overall, 45% of Oklahomans disagreed with the statement. I think that's pretty good thing.  However, 22% of Oklahomans wish their partners were more romantic.  Let's figure out who they are...

 

Graphic---how-romantic-is-partner.png

 

  • Time for some statistically significant differences - females are more likely to wish their partners were more romantic than males.  Uh oh, fellas.
    • 62% of males are happy with how romantic their partner is, comapred to only 37% of females.  
    • Over a quarter of females (28%) wish their partners were more romantic compared to only 10% of males.  Face palm.
  • Over a third (34%) of Hopeless Romantics (folk who are romantic themselves) wish their partner would step up and make more of an effort.  

Sigh.  Valentines Day might not cut it for some Oklahomans.

 

 

This data is still in the field, and as we get more responses we expect more significant patterns in the data will appear and we'll update this article accordingly.

 

Stay tuned....

 

 

 

 

 



Posted by EvolveKev

Kevin is all about research. Qualitative, quantitative, UX, you name it. When he's not researching, he's to be found laying down beats in his studio and hanging out with his dogs (and wife). Woof.

Topics: Research, Fun facts, Holiday