blog-slide-1.png

Blog

SUBSCRIBE

EvolveKev

Kevin is all about research. Qualitative, quantitative, UX, you name it. When he's not researching, he's to be found laying down beats in his studio and hanging out with his dogs (and girlfriend). Woof.
Find me on:

Recent Posts

02.02.2024

The Craft of Data Storytelling in Market Research

In the domain of marketing, it's the voice of data that whispers the secrets to success. However, without the right translation, its profound insights often remain hidden beneath the starkness of...

SEE MORE
01.30.2024

Focus Groups: In-house or Outsource?

Focus groups are a staple research methodology - they’re a visceral qualitative technique that can reveal an abundance of deep insights that can be the foundation of marketing campaigns and customer...

SEE MORE
01.11.2024

Inclusive Audience Engagement: Online Surveys for Public Health Campaigns

As humans, we all strive for happiness and good health. We want the same for our loved ones and ourselves. However, achieving this can be challenging in a world filled with stressors and obstacles...

SEE MORE
12.07.2023

Unleashing Insights in Public Health: My Journey with MaxDiff Analysis

Hey there! As a passionate researcher in the field of public health, I've had the incredible opportunity to explore innovative tools and techniques that drive behavior change. Today, I want to take...

SEE MORE
11.28.2023

The Art of Focus Group Moderation: Why Experience and Skill Matter

Oi!!! As a professional focus group moderator with years of experience (please don’t make me count them) under my belt, I've come to appreciate the dark art and craft of effective moderation. TLDR:...

SEE MORE
10.26.2023

Pie Charts – How Bad are They Really?

For me, pie charts evoke memories of college - working with fellow students to create them in Excel or Word, and incorporating them into our strategic marketing assignments. I'm sure that for many...

SEE MORE
09.24.2021

Favorite Friday Part 2: Our Fave Tools and Techniques

This week we continue to examine our favorite research tools and techniques. Last week, Brinkley and Stew spoke about Q Research Software and Maxdiff. This week Jenn and Kev dive into their must-have...

SEE MORE
09.17.2021

Favorite Friday - Our Fave Tools and Techniques

If you're into technology, working at Evolve is a bit of a dream. Like most of you, our day-to-day involves a lot of digital (or digitally powered) communication with the usual suspects like Slack,...

SEE MORE
09.16.2021

Telephone Research - Still A Thing

The research landscape has evolved dramatically over the last twenty years. Digital methodologies are now the de facto standard, especially when it comes to quantitative studies. However, don't fool...

SEE MORE
09.09.2021

A Conversation About Race

We've published data about Advancing Oklahoma's landmark study on race in Oklahoma.

SEE MORE