EvolveKev
Kevin is all about research. Qualitative, quantitative, UX, you name it. When he's not researching, he's to be found laying down beats in his studio and hanging out with his dogs (and girlfriend). Woof.
Recently we visualized a month's worth of global earthquake data in a short minute-and-a-half spatial animation. I was happy with the result, but I felt it was missing something. The visualization felt clinical, and it didn't convey the unfolding drama I saw in the dataset. So, we upgraded our visual by adding another layer of information storytelling - a soundtrack.
The soundtrack - or sonification - was built using various data points relating to earthquakes and carefully arranged to synchronize with the animated visualization. The result: everything you hear is a piece of data reflected in the visualization. Take a listen below.
Here's a basic overview of the sonification.
I'll save the particulars for another blog post, but we used Tableau to build a data-map from data provided by the European-Mediterranean Seismological Centre, Excel to create a "score," and Ableton Live to record the arrangement. We used various synthesizers to design the individual sounds.
We added a dramatic tone to the soundtrack to provide drama and intensify the data - a buddy described it as a John Carpenter-esque vibe, so we'll go with that. It's a little ominous and 80's-sounding.
Let us know what you think!
Posted by EvolveKev
Kevin is all about research. Qualitative, quantitative, UX, you name it. When he's not researching, he's to be found laying down beats in his studio and hanging out with his dogs (and girlfriend). Woof.
Topics: #dataviz, Interesting
KEVIN JESSOP CEO / Research Director kevin@evolve-research.com
STEWART LAW Research Manager stewart@evolve-research.com
JENNIFER WILLIAMS Project Manager jennifer@evolve-research.com
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