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11.07.2019

Brand Image & Awareness Surveys - Part 1

Image and awareness studies are a staple here at Evolve. Brands want to know if their target audience is aware of them, how they feel about them, and what they know about them. 

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11.01.2019

The Great Likert Debate – Number of scale points (Part 1)

Likert scales, commonly known as rating scales, are a popular research tool used to measure attitudes, opinions, and feelings. They can have varying degrees of scale points, such as 5, 7, or 10, and...

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09.06.2019

Most Valuable Paintings

Since we're so excited to be a sponsor of this evenings' Renaissance Ball Late Night event, I thought I'd take a quick look into the world of art and the most expensive paintings to ever be sold.

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07.29.2019

Research Innovations - Evolve & SAP

Like many agile agencies, we wholeheartedly embrace technology. Tech allows us to work faster, smarter, and stay ahead of the curve. Technology is the backbone of Evolve.

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07.01.2019

Marketing Research & Education

We've conducted many research projects within the education sector. We've had much fun working with middle schools, high schools, vocational and technical colleges, universities, and online schools. ...

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05.24.2019

A Lack of Vision is Ruining Your Research

Research, like any other business practice, needs a distinct vision to succeed. While you won't know what the data is going to tell you before the fact, you need to know what you're going to do with...

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05.17.2019

Obtain better data with open-ended questions

Asking open-ended questions in your online surveys is a good idea for many reasons. Ultimately, they allow people to respond in their own words, providing color and richness to the data that helps...

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05.02.2019

Audio Branding - Sound as a Marketing Tool

Besides being a research nerd, I'm also a sound nerd, and I love everything audio. I have a small project recording studio, and I once spent an entire afternoon recording my dogs crunching on cheese...
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05.01.2019

Common Problems with Big Data

Big data is rarely neat and tidy. In our experience, big data starts as a mess, and our first task is to bring order to hundreds of gigabytes of information.In this blog post, we'll explore things to...

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04.22.2019

Big Data: Deal With It

Big Data is a term which has been thrown around for years. The name provides a decent description as to what it is, but what's harder to understand is what to do with it. Wikipedia defines big data...
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