Outside of marketing research, music is my passion. More specifically, music production. I love it. Production allows me to be creative, nerd-out on the latest gadgets, and be very noisy all at the...
The weekend is almost here, and for many of us, dining out is a weekend ritual. 2/3 of Evolve’s employees are Millennials who happen to also be big foodies. We love to try out our local restaurants’...
Online surveys are a great tool for gaining insights from your customers or target audience. But how do you know the data you’re receiving is accurate?
We can’t emphasize this enough, the choice of focus group moderator is so important. Moderating is an incredible skill. It’s an art and a science. It's the practice of urgent patience and a good...
We often get asked, “hey, does Evolve do focus groups?” HECK YEAH, is our typical reply. We don’t just do focus groups; we do great focus groups.
There, we said it. It was good to get that out in the open. Don’t get us wrong, we have nothing against pollsters at all – it’s a respected and scientific discipline. It’s just that polling and...