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Jennifer

Jennifer is all things project management, but she is also passionate about qualitative research, and creating unique graphics and data viz. When she isn't consumed with work, you can find her playing outside with her husband, son and their two blue heelers, starting her next DIY project, or volunteering in the community.
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Recent Posts

02.28.2024

Benefits of Marketing Research in Brand Building

Marketing research plays a crucial role in brand building and differentiation. We have highlighted some of the key benefits of conducting marketing research for your brand below.

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01.19.2024

Unleashing the Impact of Consumer Segmentation in Market Research

Unleashing your target audience's secrets is essential in the fast-paced business world. Consumer segmentation is a key strategy in market research, involving the division of a broad market into...

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01.19.2024

Digging into the difference between Consumer and Customer Segmentation

Consumer segmentation and customer segmentation are terms often used interchangeably, but they can have slightly different meanings depending on the context. However, in many cases, they are used...

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01.10.2024

Virtual Focus Groups: Engaging Participants in a Digital Environment

Virtual focus groups are transforming market research by breaking geographical barriers and offering unparalleled flexibility. This shift is cost and time-efficient, enhances participant comfort and...

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12.13.2023

Methodology Deep Dig: The Power of Customer Satisfaction Surveys

In today's competitive business landscape, customer satisfaction is paramount for the success and growth of any organization. Satisfied customers become loyal patrons and serve as brand advocates,...

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11.16.2023

Showcasing Our Research Capabilities

Evolve's capabilities instill the confidence required for making optimal decisions for your organization. We accomplish this by offering a comprehensive range of research solutions tailored to meet...

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11.09.2023

Methodology Deep Dig: Online Digital Communities

Online digital communities, formally known as online bulletin board focus groups, are a form of qualitative research that brings together a selected group of participants to discuss a specific topic...

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04.02.2021

Consumer Spending Expected To Top The Charts This Easter

This weekend is Easter, a holiday typically celebrated among family and friends and full of candy, spring decor, annual traditions, and services. But how has the past year's pandemic impacted...

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10.09.2020

Evolve Capabilities

Evolve's capabilities give you the confidence you are making the best possible decisions for your organization. We do this by providing a full range of research solutions, and we customize everything...

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09.22.2020

It's Conclusive - Our Favorite Season is Fall!

It's the first week of fall y'all, and the Evolve team is thrilled for the approaching cooler temperatures, colorful leaves, pumpkins, football, sweater weather, and Thanksgiving!

We decided to...

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