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10.13.2017

Usability Labs: The Do's and Don'ts of Understanding UX

An excellent tool for understanding the user experience is the humble usability lab. This exploratory technique has deep roots in qualitative research and, when conducted correctly, can provide a...

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10.05.2017

Online Surveys - Mobile Compatible or Mobile First?

Lots of surveys are mobile compatible, but given the popularity of smartphones should we start designing surveys primarily for mobile devices instead of computers?

 

We think the answer to that is...

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09.21.2017

What We Do: UX and Usability

One of the niche areas of research I really enjoy working in is that of UX design.  Measuring and improving the user experience is fascinating.  It involves serious qualitative research as well as...

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09.12.2017

Research: The Art of Conversation

One of the best techniques for gaining rich insight about a brand, product, service or website is to engage in conversation with the audience.  Whether you're conducting and moderating focus...

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09.08.2017

What We Do: Online Bulletin Board Focus Groups

When people think about online marketing research, they’re typically thinking of a traditional online survey. While we love quantitative research and online surveys at Evolve, did you know that we...

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08.17.2017

Evolve Research: Who We Work With

We've conducted marketing research and usability/UX projects in many industries and practice areas.  

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07.31.2017

Research and Audio Production

Outside of marketing research, music is my passion.  More specifically, music production.  I love it.  Production allows me to be creative, nerd-out on the latest gadgets, and be very noisy all at...

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07.20.2017

Getting the most out of your online surveys

Online surveys are a great tool for gaining insights from your customers or target audience. But how do you know the data you’re receiving is accurate?

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06.27.2017

8 Essential Skills Every Moderator Should Have

We can’t emphasize this enough, the choice of focus group moderator is so important.  Moderating is an incredible skill.  It’s an art and a science.  It's the practice of urgent patience and a...

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06.27.2017

How To Do Awesome Focus Groups

We often get asked, “hey, does Evolve do focus groups?”  HECK YEAH, is our typical reply.  We don’t just do focus groups; we do great focus groups.

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