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11.10.2017

Phone vs. Online Surveys - What's the Difference?

For many years, if you wanted to conduct a quantitative survey that was truly representative of the general population, a phone survey was the obvious way to go. However, advances in online...

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10.27.2017

Red Herrings and the Online Survey Experience

Recently we told you about the power of using red herring, or trick questions, to ensure data quality. In the spirit of Halloween, we’re now going to tell you how you can use these trick questions...

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08.21.2017

Marketing Research, Red Herrings and Data Quality Control

When it comes to making smart marketing decisions, it’s imperative we have utmost confidence in our quantitative marketing research data. It goes without saying that dodgy data is going to lead to...

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