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10.13.2017

Usability Labs: The Do's and Don'ts of Understanding UX

An excellent tool for understanding the user experience is the humble usability lab. This exploratory technique has deep roots in qualitative research and, when conducted correctly, can provide a...

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10.05.2017

Online Surveys - Mobile Compatible or Mobile First?

Lots of surveys are mobile compatible, but given the popularity of smartphones should we start designing surveys primarily for mobile devices instead of computers?

 

We think the answer to that is...

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09.22.2017

Take 5: Our top marketing, research and data-driven articles of the month

Can you believe summer's almost over?  Time is absolutely flying by and it's easy to miss great marketing content.  Don't worry - we've got your back.  Here's our selection of the most...

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09.21.2017

What We Do: UX and Usability

One of the niche areas of research I really enjoy working in is that of UX design.  Measuring and improving the user experience is fascinating.  It involves serious qualitative research as well as...

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09.12.2017

Research: The Art of Conversation

One of the best techniques for gaining rich insight about a brand, product, service or website is to engage in conversation with the audience.  Whether you're conducting and moderating focus...

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09.08.2017

What We Do: Online Bulletin Board Focus Groups

When people think about online marketing research, they’re typically thinking of a traditional online survey. While we love quantitative research and online surveys at Evolve, did you know that we...

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09.08.2017

Data Viz: Homes & The Dreaminess of the American Dream

Compared to elsewhere in the nation, we're pretty spoiled when it comes to real-estate prices.  Regardless, buying a home is probably the single-most expensive purchase we'll ever make in our...

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09.01.2017

Data Viz: 20 Best Restaurants

Well it’s finally Friday, which is known to be one of the most popular days for dining out for lunch or dinner. So, what style of food are you craving today? 

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08.28.2017

Data Visualization: Where New Slang Comes From

The evolution of language is fascinating - none more so than slang.  Just like wearable fashion, the popularity and use of slang words are highly subject to moments in time.  One of my favorite...

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08.21.2017

Marketing Research, Red Herrings and Data Quality Control

When it comes to making smart marketing decisions, it’s imperative we have utmost confidence in our quantitative marketing research data. It goes without saying that dodgy data is going to lead to...

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