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EvolveKev

Kevin is all about research. Qualitative, quantitative, UX, you name it. When he's not researching, he's to be found laying down beats in his studio and hanging out with his dogs (and wife). Woof.
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Recent Posts

12.14.2017

Tesla Model 3: Innovation Versus User Experience Expectation

Take a look at the above picture of the dashboard of Tesla's new Model 3. What's the first thing that stands out to you?

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12.08.2017

Mobile First: Rethink Design

In today's video, Stew uses persuasive data to demonstrate why online surveys must be primarily designed for the mobile user.

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12.01.2017

Bulletin Board Focus Groups: Jen's Take

What's not to like about online bulletin board focus groups? There are so many reasons why this technique is among our favorites at Evolve Research.  

 

This week, our very own Jennifer Williams...

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10.13.2017

Usability Labs: The Do's and Don'ts of Understanding UX

An excellent tool for understanding the user experience is the humble usability lab. This exploratory technique has deep roots in qualitative research and, when conducted correctly, can provide a...

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10.05.2017

Online Surveys - Mobile Compatible or Mobile First?

Lots of surveys are mobile compatible, but given the popularity of smartphones should we start designing surveys primarily for mobile devices instead of computers?

 

We think the answer to that is...

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09.22.2017

Take 5: Our top marketing, research and data-driven articles of the month

Can you believe summer's almost over?  Time is absolutely flying by and it's easy to miss great marketing content.  Don't worry - we've got your back.  Here's our selection of the most...

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09.21.2017

What We Do: UX and Usability

One of the niche areas of research I really enjoy working in is that of UX design.  Measuring and improving the user experience is fascinating.  It involves serious qualitative research as well as...

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09.12.2017

Research: The Art of Conversation

One of the best techniques for gaining rich insight about a brand, product, service or website is to engage in conversation with the audience.  Whether you're conducting and moderating focus...

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09.08.2017

Data Viz: Homes & The Dreaminess of the American Dream

Compared to elsewhere in the nation, we're pretty spoiled when it comes to real-estate prices.  Regardless, buying a home is probably the single-most expensive purchase we'll ever make in our...

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08.28.2017

Data Visualization: Where New Slang Comes From

The evolution of language is fascinating - none more so than slang.  Just like wearable fashion, the popularity and use of slang words are highly subject to moments in time.  One of my favorite...

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