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06.27.2017

8 Essential Skills Every Moderator Should Have

We can’t emphasize this enough, the choice of focus group moderator is so important.  Moderating is an incredible skill.  It’s an art and a science.  It's the practice of urgent patience and a...

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06.27.2017

How To Do Awesome Focus Groups

We often get asked, “hey, does Evolve do focus groups?”  HECK YEAH, is our typical reply.  We don’t just do focus groups; we do great focus groups.

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06.27.2017

Marketing Research Versus Polling

 

There, we said it.  It was good to get that out in the open.  Don’t get us wrong, we have nothing against pollsters at all – it’s a respected and scientific discipline.  It’s just that polling...

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